Adidas Y-3 FW17

PARIS FASHION WEEK RUNWAY SHOW

Case study

Taking direction from the FW17 collection, the show concept explored the line between the digital versus the natural world, using shafts of light, projection and shadow patterns to create the qualities of light in a forest. The room was framed with semi-transparent walls that captured the dappled light projection creating a soft, three-dimensional quality to the showspace without masking the raw architecture of the building.

Film and Photographic assets were seeded through Y-3 channels, Press, Media and Influencers delivering a reach of over 500 Million globally.