Adidas Y-3 SS17
Paris Fashion Week Runway Show
Inspired by science fiction, the SS17 Paris Fashion Week Show showcased the collection within a perfect, futuristic world. The set design and lighting creating a stark, crisp environment where the audience were on the outside, like uninvited guests peering into a Y-3 vision of the future.
A series of films and images brought this to life online, both with press and through social media. Behind-the-scenes films, short edits and the full runway feature delivered to extend reach and increase consumer engagement with the brand.