VIRGIN TRAINS VILLAGE LIMITS

FESTIVAL BRAND EXPERIENCE

Case study

Virgin Trains came to us with two objectives – to engage customers and increase brand awareness with the Festival No.6 audience, in a clever, unique way, sympathetic to the festival and the environment.

We created the concept of the Virgin Village Limits. A brand new floating stage, located on a beautiful woodland lake, with a stellar cast of DJs across the weekend. The stage was promoted as part of the main festival line-up, made a huge impact in it’s first year, and is now an integral part of the festival winning Best Brand Activation at the 2015 UK Festival Awards.

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"We got some great feedback from our customers and to be recognised by the UK Festival Awards as the best brand activation, is the icing on the cake"

Richard Branson