BRAND EXPERIENCE AND SPONSORSHIP ACTIVATION
As headline sponsor for Snowbombing festival, Volvo were keen to amplify and extend their partnership. They also wanted their activation to translate into a digital campaign that would work across Europe, online and onsite. We developed the Volvo Road Trip – over 150 cars and 750 people making an epic road trip through five countries, before finally reaching the Austrian alps.
The Road Trip was so popular with participants and viewers that it has become an integral part of Snowbombing, drawing a huge annual audience.