BEST BRAND ACTIVATION FOR
VIRGIN TRAINS AT FESTIVAL
30 November 2015
By LUKE HUXHAM
We are delighted to won Best Brand Acitvation alongside Virgin Trains for our joint activation at Festival Number 6 2015, at the UK Festival Awards.
Virgin Trains’ activity around the festival included the No. 6 Express (an exclusive train for festival-goers from Crewe to Bangor with entertainment); and the Virgin Trains “Village Limits” area, which featured a floating dance floor with a line-up of acclaimed DJs including Bondax and Jon Da Silva arranged in collaboration with the organisers of Festival No. 6.
Adrian Varma, Head of Regional Marketing at Virgin Trains, said: “Sponsoring Festival Number Six for the second time, we wanted to create an extraordinary and unforgettable experience for festival-goers that reflected Virgin Trains’ personality, so to be recognised for our activity with the Best Brand Activation Award is fantastic.”
We’re looking forward to considerably expanding the partnership and developing on the excellent results from year one going into 2016…