VIRGIN TRAINS VILLAGE LIMITS
FESTIVAL BRAND EXPERIENCE
Virgin Trains came to us with two objectives – to engage customers and increase brand awareness with the Festival No.6 audience, in a clever, unique way, sympathetic to the festival and the environment.
We created the concept of the Virgin Village Limits. A brand new floating stage, located on a beautiful woodland lake, with a stellar cast of DJs across the weekend. The stage was promoted as part of the main festival line-up, made a huge impact in it’s first year, and is now an integral part of the festival winning Best Brand Activation at the 2015 UK Festival Awards.
"We got some great feedback from our customers and to be recognised by the UK Festival Awards as the best brand activation, is the icing on the cake"